Course Prerequisites

The entry requirements for this programme are as follows:

• 3 GCSEs (or equivalent) at grades A-C in any subject
• GCSE Maths and English (or equivalents) at grades D or above
• The learner must not hold an existing qualification at the same or higher level than this apprenticeship in a similar subject
• Ideally have planned apprenticeship offers substantive new skills and knowledge in their existing or new role

Job role suitability if already in employment:

To help determine whether this programme is suitable for the learner you must be able to answer “yes” to the following questions.

• Will they have the opportunity to build and implement digital campaigns across a variety of digital media platforms, gaining exposure to campaigns from start to analysis?
• Will they use a wide variety of digital technologies and tools over a range of platforms and user interfaces to achieve marketing objectives?
• Will they have the opportunity to apply at least two of the following specialist areas: Search marketing, search engine optimisation, email marketing, web analytics and metrics, mobile apps and Pay-Per-Click?
• Will they analyse and contribute information on the digital environment to inform short and long term digital communications, strategies and campaigns?
• Will they respond to enquiries using online and social media platforms?
• Will they measure and evaluate the success of digital marketing activities?

Note: Speak to your QA Account Manager for more advice on eligibility and job role/existing staff suitability for this programme.